Here’s an example from TOMS where they 4 images in 1 ad. Here’s an example of a carousel ad from GymShark:Īnother way to display more than one image is by using dividing your standard image into several blocks. ![]() That’s why Facebook created carousel ads. ![]() Remember, it’s ok to use multiple images per ad. So brands automatically fall back to making videos, forgetting to test out different ad formats. Sometimes it’s hard to show how to use your product in one image. It’s simple, well done, and could easily be used as a Facebook video ad. In this video, they have a customer speak about the benefits of their rowing machine and they show you how they use it. Here’s a great example from Hydrow, a rowing machine with live on-demand training by professional athletes. Don’t just re-state your value proposition or your product’s features, actually show them to the consumer. If you’re going to use a visual ad, you should use it correctly. Here are the top best practices that we’ve found, in visual form. We looked at over 250+ ad creatives of some of the top eCommerce brands across several industries and here are the best practices that we have found that help these brands absolutely crush it. Assuming that the audience targeting, tracking, and landing pages are set up correctly, u sing the right best practices will make or break an ad. Of course, it’s very hard to measure the ROI of a TV ad, so that’s all measured in social shares and impressions.īut here at Mayple, we see eCommerce brands winning every day on various social media platforms, and we think it comes down to one thing: best practices. When marketing teams huddle together and try to come up with a winning ad the conversation shifts to “creativity” and how to create that virality seen in the Super Bowl. So what really makes a good creative? What is the one defining factor that helps eCommerce brands succeed with their creatives? The magic sauce of a winning ad creative And with more than half of today’s consumers using mobile devices brands have even less time to grab their attention. Why? Because visuals are more noticeable than text. If you nail your creatives then you are 75% there. Studies show that 75% of the effectiveness of the ad is attributed to the creative. ![]() Īnd in this post, we are going to go through some of the top best practices that work for the world’s top eCommerce brands. Here is the free slide deck we made - Top 250 eCommerce Ad Creatives. We’ve gathered some of the best eCommerce ads we found across multiple industries - home decor, fashion, electronics, apparel, beauty, and more - and put them all into a free resource for you to use. They are rigorously A/B testing best practices and then optimizing their creatives, audiences, and ad formats as they go. The most successful brands aren’t devoting all their time to trying to come up with that one-hit wonder, that viral ad that will take the internet by storm. We’ve spent the last few months talkiing to the top eCommerce experts in the world and looking at hundreds of brands to find out what makes the most successful ad.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |